Unacademy
CRM and Sales Platform Systems
Backend systems for CRM workflows supporting roughly 2,000 internal sales users.
Internal platforms deserve the same engineering rigor as customer-facing systems. This work focused on keeping sales workflows dependable at scale while improving the backend foundations behind them.
Problem
The CRM platform needed to support heavy internal usage while remaining performant, dependable, and easy to operate for business-critical sales teams.
Approach
Owned backend workflows, improved API and SQL query performance, strengthened service reliability, and drove platform changes that reduced operational friction for internal teams.
Impact
Supported roughly 2,000 sales users and improved the reliability, latency, and maintainability of a core internal business platform.
Key Takeaways
- High-volume internal tooling needs clear ownership, not only feature delivery.
- API and query performance improvements compound across repeated operational workflows.
- Platform reliability directly affects business teams when software is part of their daily operating rhythm.