Unacademy
CRM and Sales Platform Systems
Backend systems for internal CRM workflows serving a large sales organization.
This project sits at the intersection of backend reliability, internal tooling, and business operations. The challenge was not just shipping workflows, but making a high-usage internal system dependable enough for daily teams to trust.
PythonDjangoMySQLAWS
Problem
The system needed to support heavy internal usage while staying reliable, performant, and easy to operate for business-critical teams.
Approach
Improved API and query performance, strengthened service reliability, and led backend decisions around maintainability and internal workflow support.
Impact
Supported roughly 2,000 sales users and helped turn the platform into a more dependable internal system.
Key Takeaways
- Internal platforms deserve the same engineering rigor as customer-facing systems.
- API and query performance improvements compound across heavy operational usage.
- Clean ownership matters when business teams rely on software every day.